A guidebook about Memphis tourism?
It’s a guidebook for tourism.
It would make sense.
There are so many things to see and do here.
The Memphis Tourism Authority (MTA) has done this for years, but its been a slow and expensive process.
Now it’s ready for the next stage of development: a marketing plan for Memphis.
The MTA will have a new marketing plan ready for launch in the coming months.
The idea is to get this out into the public and then build on it.
“Memphis is a very beautiful city, and we really want to get our tourism message out there,” said Chris Jones, a senior manager at the MTA.
“We need to have a very, very, well-thought-out plan that can be easily and cheaply implemented.”
The MTA says the plan will focus on two themes: One is the economy, which is about creating jobs and providing the opportunity for visitors to get the best of both worlds: quality of life in Memphis while enjoying a variety of local attractions and cultural offerings.
The other theme is the tourism itself.
The first one is the economic theme.
The second is the theme of a great destination.
The new marketing approach will give the MTA the ability to better understand the potential for tourism in Memphis, Jones said.
“The MTA is not only looking to develop a tourism plan, but it is also looking to expand the MTA to take the tourism message beyond its original home in Memphis,” he said.
It also includes a new website and social media platforms to give the public more information.
The goal, Jones says, is to have the plan ready to launch next month.
If everything goes well, this marketing plan will go live within the first month.
The project is being led by the Memphis Tourism Alliance, an umbrella group of various tourism agencies in Memphis and surrounding areas.
It includes the Memphis Downtown Partnership, Memphis Chamber of Commerce, the Memphis Convention and Visitors Bureau, the National Association of Tourist Attractions, and the Greater Memphis Chamber.
Jones said the MTA wants to take its marketing plan to the next level with this next phase of development.
“This is a really big undertaking,” he told HuffPost Memphis.
“Our goal is to create a plan that will be very easily understood by the general public and we hope that people will be able to use this as an opportunity to connect with us and see our plan.”
Here’s a look at what the new marketing plans look like: Memphis Tourism Board chairwoman Kristi Tewksbury said the Memphis tourism plan will include a number of elements.
She said the new approach will include: A detailed marketing plan, including all of the information that will go into creating that plan.
The ability to create an engaging website to showcase the best Memphis tourism experiences.
The possibility of creating an online tool to promote Memphis tourism.
A social media platform to promote the Memphis area, which will include social media links to our tourism website, an online social network, and a website dedicated to local tourism.
“I think that all of these elements will work together to bring more visitors to Memphis, which has a growing population,” Tewesbury said.
This is an ambitious plan, Tewysbury said, adding that it will require some creative thinking.
“Some of the things that we have talked about in this plan are, for example, how we can expand tourism in other cities to other regions and what we can do to get more people into the Memphis market and to create more jobs and to provide the opportunity to come here.”
This new marketing strategy will also be a challenge to put together.
There’s a lot of work to do in terms of making sure that everything is in place.
The marketing plan won’t be finalized until after the first year of the project, Tewsbury said but that the MTA is on the right track.
“At the end of the day, this is a marketing strategy, and marketing is a big job,” she said.
Tewsbury said this marketing strategy is still in its early stages.
“There are a lot more details to be worked out,” she added.
But, she said, “We’re very confident that this marketing will be an extremely successful marketing strategy for our tourism, for our economy, and for our community.”